Social Media Management — 4 platforms, 20+ posts a month
This page shows you how we run social media accounts start to finish. Strategy. Content. Posting. Replying to comments and DMs. Reporting. All through the Social module in NWM CRM. Captions drafted by Content AI to keep your voice steady across every platform.
- Admin access to your social accounts (or help setting them up)
- A logo and a few brand colors
- 5 minutes to fill out the monthly async strategy form we send you
- 2 hours to approve the content calendar when we send it
What's inside
1. What's included
- 4 platforms — pick from LinkedIn, Instagram, TikTok, X (Twitter), Facebook, YouTube
- 20+ posts per platform per month (80+ posts total)
- Daily replies — we respond to comments and DMs, and we go find relevant conversations to join
- Monthly content calendar plus an async strategy report
- Weekly reporting
2. Plan per platform
Leadership posts, founder's point of view, customer stories. 3 posts/week. Goal: inbound leads.
Brand aesthetic, behind the scenes, short videos. 4 or 5/week. Goal: trust and awareness.
Educational, entertaining, jumping on trends. 5/week. Goal: discovery by new audiences.
Opinions, reacting to news, community conversation. 1 to 3/day. Goal: brand voice and founder presence.
3. How content gets made
Monthly async strategy report.
We send you a written review of last month's numbers, upcoming launches, and hot topics in your industry. You reply async — no call needed.
Content calendar (delivered in 5 days).
Topics. Formats. Posting dates. Hook lines. You see the whole month laid out.
Design and copy.
Brand-matched graphics (built in Figma) plus captions drafted by Content AI. You approve in a shared review doc.
Schedule and post.
We schedule everything inside Social. Posts go out at platform-best times. Replies and DMs come back into Conversations.
4. Replying (the part most agencies skip)
Posting without engaging is shouting into a void. Here is what daily engagement looks like:
- Reply to every direct message and comment within 4 business hours.
- 15 minutes per day commenting on 10 to 15 target accounts (customers, prospects, peers).
- Share every mention from happy customers or press.
- Like, save, and react to relevant content in your feed.
Accounts that engage daily grow 3 to 5 times faster than accounts that only post. The algorithm rewards showing up.
5. Reporting
Weekly Friday report:
- Per platform: posts, reach, engagement, followers up or down.
- Top 3 posts of the week.
- Biggest moments (viral replies, DMs from target customers, press pickups).
- Next week's calendar at a glance.
Monthly deep-dive: a 20-page PDF with trend analysis, competitor benchmarks, and what we recommend changing for next month.
6. Pricing
- Essentials — 2 platforms, 40 posts/month: $1,990/month
- Standard — 4 platforms, 80 posts/month plus daily engagement: $3,490/month
- Pro — 4 platforms, 80 posts/month, video production, paid boosting: $5,490/month
What success looks like
- Within 30 days: a full content calendar, all 4 accounts posting on schedule, replies going out same day.
- Within 60 days: follower count rising, DMs from new prospects, higher engagement per post.
- Within 90 days: inbound leads crediting social as the first touch.
Common mistakes to avoid
- Posting the same thing on every platform. Each platform wants a different format. We rewrite per platform.
- Skipping replies. Posting without replying is the #1 reason accounts stall.
- Only posting when you're excited. Posting weekly beats posting in bursts. Consistency wins.
Still stuck? Here's what to do
Email hello@netwebmedia.com or request a free AI audit. We'll look at your current accounts and tell you the two things hurting your growth the most — written report, 48 hours.
Common questions
Do you make video?
Yes. Included on Pro. On Essentials and Standard, videos are $990/month extra, or see our Video Factory tutorial.
Can I see content before it posts?
Yes. Every post goes through a shared approval doc. Approve, edit, or reject anything.
What if I want 2 posts a day, not 1?
We can scale up. Price scales roughly with volume. Ask us.
Do you reply to negative comments?
Yes, based on the playbook we write with you in month 1. Certain topics (legal threats, brand crises) always get escalated to you first.