Inquiry Path Diagnostic

Build the diagnostic

Use only what you can verify on the current customer journey.

Business or page reviewed

1 · Discovery

Offer is clear above the foldThe intended customer recognizes themselvesTraffic source and landing message match

2 · Decisión

Claims have visible, credible supportScope and next step are specificThe primary action has low friction

3 · Seguimiento

The visitor sees what happens nextAn owner and response process existThe inquiry can be measured

0of 9 observable signals

Evidence and friction observedURLs, button labels, missing information, or handoff gaps.

Editable findings summary